Mission
In an industry where trends are replaced faster than they are made, our commitment is to meet the growing demand for products of superior quality and ethical origin.
Since 2013, we have been dedicated to developing our signature formulas using carefully selected, eco-friendly, natural ingredients. Our inspiration stems from the rich tradition of men’s grooming, nourished by scientific innovation in body care.
We take pride in manufacturing our products in-house at our Montreal workshop, with thorough attention to detail. This is why we are confident in guaranteeing the exceptional efficacy of all our products.
At GROOM, we believe authenticity and simplicity are the best expressions of elegance.
Inspiration
"The inconspicuous artisan of your well-being"
Happiness is the sum of small things, beginning with a state of comfort. To help you achieve this, we created a line of superior quality products, consisting of sound and ethical ingredients.
To embody the helping hand our products offer, we chose the emblem of a lobby boy (called groom in French), who was the concierge-in-training from luxurious hotels of bygone days.
Wearing his traditional suit and hat, he was at your service from the moment you checked into the hotel. He was the extension of the concierge’s hand, making sure you were always content. His devotion and vigilance made sure you remained comfortable at all times. He was the inconspicuous artisan of your well-being.
For us, the "groom" evokes the sense of elegance from a famed era in men’s fashion. At GROOM, he represents the services our products perform for you daily.
Our Commitment
Since March 1st, 2021, GROOM is certified Plastic Negative! This certification allows us to officially claim that for every plastic component used in our packaging or operations, twice its weight in plastic pollution is taken out of the environment by our partner, rePurpose Global.